PRIVACY POLICY
Mindful Yoga Project LLC DBA Herbs Love And Yoga (doing business as Herbs Love And Yoga)
Effective Date: November 7, 2025 Last Updated: November 7, 2025
Mindful Yoga Project LLC DBA Herbs Love And Yoga ("we," "us," or "our") respects your privacy and is committed to protecting your Personal Data. As a business operating in the state of Connecticut, this policy is designed to comply with applicable US state privacy laws, including the Connecticut Data Privacy Act (CTDPA).
This Privacy Policy describes how we collect, use, disclose, and protect your information when you use our services ("Services"), which include our website http://www.herbsloveandyoga.com, mobile applications, social media platforms, and any related sales, marketing, or events.
1. INFORMATION WE COLLECT
We collect Personal Data that you voluntarily provide to us when you register for an account, express interest in our Services, or contact us.
A. Categories of Personal Data Collected
In the past twelve (12) months, we have collected the following categories of Personal Data:
B. Sensitive Personal Information and Consent (CTDPA Requirement)
We collect Sensitive Personal Information only when necessary, with your explicit permission, or as otherwise permitted by law.
For Connecticut Residents: We are required to obtain your affirmative, opt-in consent before processing your Sensitive Personal Information (e.g., specific health details or beliefs related to your yoga/wellness practice). By voluntarily providing this information to us (e.g., in an intake form, demographic section, or community post), you are providing us with explicit consent to process that information for the purpose for which you disclosed it.
C. Information Collected Automatically
Like many businesses, we automatically collect certain information when you use our Services:
2. HOW WE PROCESS AND USE YOUR INFORMATION
We process your Personal Data for a variety of legitimate business purposes, including:
3. SHARING AND DISCLOSURE OF YOUR INFORMATION
We may share your Personal Data in the following specific situations:
4. YOUR PRIVACY RIGHTS (CONNECTICUT RESIDENTS)
We grant all residents of Connecticut the rights established by the Connecticut Data Privacy Act (CTDPA). These rights may be limited in some circumstances by law.
The following rights apply to your Personal Data:
How to Exercise Your Rights
You can exercise your rights by contacting us using the details below. We will respond to your request within forty-five (45) days.
5. DATA SECURITY AND RETENTION
We implement appropriate and reasonable technical and organizational security measures to protect your Personal Data. However, no security system is 100% impenetrable. We retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this notice, including meeting our legal, accounting, and reporting requirements.
6. CHILDREN'S PRIVACY
Our Services are not intended for, and we do not knowingly collect data from or market to, children under 18 years of age. If you become aware of any data we may have collected from a child under 18, please contact us immediately.
7. CONTROLS FOR DO-NOT-TRACK FEATURES
We do not currently respond to Do-Not-Track ("DNT") signals because there is no uniform legal or industry standard for recognizing or implementing these signals.
8. CONTACT US
If you have questions or comments about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: [email protected] Mailing Address: Mindful Yoga Project LLC DBA Herbs Love And Yoga, 111 Church Hill Rd, Sandy Hook, CT 06482
Mindful Yoga Project LLC DBA Herbs Love And Yoga (doing business as Herbs Love And Yoga)
Effective Date: November 7, 2025 Last Updated: November 7, 2025
Mindful Yoga Project LLC DBA Herbs Love And Yoga ("we," "us," or "our") respects your privacy and is committed to protecting your Personal Data. As a business operating in the state of Connecticut, this policy is designed to comply with applicable US state privacy laws, including the Connecticut Data Privacy Act (CTDPA).
This Privacy Policy describes how we collect, use, disclose, and protect your information when you use our services ("Services"), which include our website http://www.herbsloveandyoga.com, mobile applications, social media platforms, and any related sales, marketing, or events.
1. INFORMATION WE COLLECT
We collect Personal Data that you voluntarily provide to us when you register for an account, express interest in our Services, or contact us.
A. Categories of Personal Data Collected
In the past twelve (12) months, we have collected the following categories of Personal Data:
- Identifiers: Real name, alias, postal address, email address, IP address, username, phone number, and account name.
- Financial Information: Billing addresses, debit/credit card numbers (processed by third parties), and transaction history.
- Protected Classifications: Gender, age, date of birth, race and ethnicity, and religious or philosophical beliefs.
- Commercial Information: Purchase history, services obtained, and payment details.
- Sensitive Personal Information: Health data, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, and sex life or sexual orientation.
- Internet/Network Activity: Browsing history, search history, online behavior, and interactions with our websites and applications.
- Geolocation Data: Device location (if permissions are granted).
- Professional Information: Business contact details or job title (if you interact with us in a business context).
- Inferences: Inferences drawn from collected personal information to create a profile reflecting preferences and characteristics.
B. Sensitive Personal Information and Consent (CTDPA Requirement)
We collect Sensitive Personal Information only when necessary, with your explicit permission, or as otherwise permitted by law.
For Connecticut Residents: We are required to obtain your affirmative, opt-in consent before processing your Sensitive Personal Information (e.g., specific health details or beliefs related to your yoga/wellness practice). By voluntarily providing this information to us (e.g., in an intake form, demographic section, or community post), you are providing us with explicit consent to process that information for the purpose for which you disclosed it.
C. Information Collected Automatically
Like many businesses, we automatically collect certain information when you use our Services:
- Usage and Device Data: Your IP address, browser and device characteristics, operating system, and language preferences.
- Tracking Technologies: We use cookies and similar technologies (like web beacons and pixels) for security, functionality, analytics (including Google Analytics), and advertising purposes.
2. HOW WE PROCESS AND USE YOUR INFORMATION
We process your Personal Data for a variety of legitimate business purposes, including:
- Account Management: To facilitate account creation, authentication, and general maintenance.
- Service Delivery: To process transactions, fulfill orders, and provide access to classes, courses, and our community.
- Marketing & Communications: To send you updates, promotional materials, and information about special offers, consistent with your preferences.
- Targeted Advertising: To develop and display personalized content and advertising tailored to your interests and location (opt-out available).
- Security & Fraud Prevention: To protect our Services, users, and prevent illegal activities.
- Internal Analytics & Improvement: To analyze how our Services are used so we can improve the user experience and develop new offerings.
- Legal Compliance: To comply with legal obligations, including those under Connecticut law.
3. SHARING AND DISCLOSURE OF YOUR INFORMATION
We may share your Personal Data in the following specific situations:
- Service Providers: We share data with vendors (e.g., website hosting, email delivery, analytics, payment processors like Square and PayPal) who perform services for us under written contract.
- Payment Data: Financial information is securely transferred to our payment processors to complete your transactions. We do not store full payment card details.
- Business Transfers: Information may be shared or transferred in connection with a merger, sale of company assets, financing, or acquisition.
- Legal Compliance: We may disclose your information when legally required to cooperate with law enforcement, regulatory agencies, or in litigation.
- Targeted Advertising / Sharing: To the extent any use of cookies or tracking technologies for personalized content or advertising is considered "Sharing" or "Selling" under state laws, you have the right to opt-out (see Section 4). We do not sell your personal data in the traditional sense for monetary consideration.
4. YOUR PRIVACY RIGHTS (CONNECTICUT RESIDENTS)
We grant all residents of Connecticut the rights established by the Connecticut Data Privacy Act (CTDPA). These rights may be limited in some circumstances by law.
The following rights apply to your Personal Data:
- Right to Know / Access: The right to confirm whether we are processing your Personal Data and to access that data.
- Right to Correction: The right to correct inaccuracies in your Personal Data.
- Right to Deletion: The right to request the deletion of Personal Data we have collected about you.
- Right to Portability: The right to obtain a copy of your Personal Data in a readily usable format.
- Right to Opt-Out: The right to opt out of the processing of your Personal Data for: 1) Targeted Advertising, 2) Sale of Personal Data (which we do not engage in), or 3) Profiling.
- Right to Appeal: The right to appeal our decision if we deny your request to exercise any of your rights.
How to Exercise Your Rights
You can exercise your rights by contacting us using the details below. We will respond to your request within forty-five (45) days.
- Opting Out of Targeted Advertising/Sharing: To opt out of the use of tracking technologies for targeted advertising, please send an email request to the contact provided below. We also honor universal opt-out preference signals.
- Appeal Process: If we deny your request, you may appeal our decision by replying to the email or letter you received from us. We will respond to your appeal within sixty (60) days. If your appeal is denied, you may contact the Connecticut Attorney General to submit a complaint.
5. DATA SECURITY AND RETENTION
We implement appropriate and reasonable technical and organizational security measures to protect your Personal Data. However, no security system is 100% impenetrable. We retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this notice, including meeting our legal, accounting, and reporting requirements.
6. CHILDREN'S PRIVACY
Our Services are not intended for, and we do not knowingly collect data from or market to, children under 18 years of age. If you become aware of any data we may have collected from a child under 18, please contact us immediately.
7. CONTROLS FOR DO-NOT-TRACK FEATURES
We do not currently respond to Do-Not-Track ("DNT") signals because there is no uniform legal or industry standard for recognizing or implementing these signals.
8. CONTACT US
If you have questions or comments about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: [email protected] Mailing Address: Mindful Yoga Project LLC DBA Herbs Love And Yoga, 111 Church Hill Rd, Sandy Hook, CT 06482
